Finanzas para Emprendedores (Spanish Edition)
B005GHNEHI
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Product Description
Las finanzas, como rama de la economía, son una ciencia. Por eso, muchos de los dilemas que enfrenta un emprendedor han sido estudiados, tal vez por años, por la comunidad científica. “Finanzas para emprendedores” es un libro que aterriza teorías financieras avanzadas, paso a paso y de una forma ordenada, para que el emprendedor pueda usarlas en sus negocios. Es un libro que pondrá a ganadores del premio Nobel como Harry Markowitz, William Sharpe o Franco Modigliani a trabajar para su empresa. Lo ayudará a formar criterios para enfrentar decisiones importantes, respondiendo por ejemplo: “por qué al momento de endeudarse usted necesita un asesor impositivo”, “cómo puede reducir gratis el riesgo de sus inversiones”, “de qué forma puede analizar sus proyecciones con un software de simulación, como Crystal Ball”. “Finanzas para emprendedores” es un libro centrado en las ideas de la libertad. Entiende al emprendedor como una persona creativa, perspicaz, dinámica, dispuesta a aprender de sus errores. Cree en la acción humana, siguiendo a von Mises, como fuerza que interviene en la creación del futuro. Interpreta que economía no debería ser sinónimo de matemática. En definitiva, la matemática es solamente una herramienta para entender la realidad, al igual que lo es la lógica. Por eso presenta los modelos financieros en una forma intuitiva, aplicada y subordinada al análisis subjetivo del emprendedor. Toma muy en serio el propósito de acercarle la ciencia, y por eso emplea una diversidad de herramientas didácticas que hoy permite la tecnología: aplicaciones de Excel, videos con explicaciones paso a paso, contacto con emprendedores en redes sociales. Es teoría, lista para usar.
About the Author
Florencia is the Director of the Finance Department at UFM's Business School, in Guatemala. She holds a Ph.D. degree in finance from Universidad del Cema, Argentina, and a Certificate in Management from M.I.T. Her research and teaching interests include entrepreneurial finance, investments' risk and value-based management. She is the author of "Finanzas para emprendedores" (2011), and currently teaches MBA courses at Swiss Management Center (Zurich), Online de Madrid Manuel Ayau (Spain) and Fundación Libertad (Argentina).
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